Target Audience
A target audience is determined by age, interests, background, etc.
Who you choose as a target audience will determine what you want to see and how you want to see it.
Gen Z, Centennials: 1982 - 2018
Millennial's, Gen Y: 1981 - 2000
Gen X: 1980 - 1976
Baby Boomers: 1946- 1974
Millennial's
Millennial's are loyal to brands that "treat them well".
They are receptive to authenticity and customer experiences.
They are more active in supporting social and climate causes.
Create visual content
devour visual communications.
Sell the experience
How can your brand sell and target a product worth of online fanfare.
Tap influences
Getting influences to plug your product can attract their following to your page.
Do good
Millennial want to make a difference.
They are more likely to embrace brands that are making a difference, prefer brands that take a stand.
Brand Loyalty
Getting millennial's involved in the product development can forge a brand loyalty.
Creating loyalty programmes, whether they be punch cards or points based on purchased goods, will encourage millennial's to remain loyal.
Interactive Marketing
YouTube, and videos, are important to millennial's purchasing and supporting brands.
Identity
90% of millennial's will share they brand loyalty online.
Customisation and personable products sell well with millennial's.
Exercise
Group up in teams to gather data on multiple advertising campaigns that target millennials.
After gathering different campaigns, choose one* to create a collective case study on together.
My group: Paige Moore, Caoimhe Healy, and Catherine Byrne.
Converse
Design your own runners.
"Leather by you" - personal identity.
Style of show, materials, colour - unique.
Vans
More freedom of design over Converse.
Same points as the Converse customiser.
Kellogg's
Personalised cereal spoon.
Send in tokens from cereal boxes to redeem a spoon.
Not online, but widely popular.
Nutella
Personalised label with your name.
Brown Thomas collaboration.
Funko Pop*
Customise your own Funko online.
